socialmediainfinity
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We live in a global village, they say. The world is flat, they say. You can hire a guy on a beach in a different hemisphere to run your marketing, they say. Well, "they" have clearly never tried to explain the nuances of local geography to someone who thinks your city is a type of sandwich. The reality of outsourcing to a non-local entity is often a comedy of errors, except the punchline is your bank account balance. The folks at Social Media Infinity believe that having someone who actually knows where you are is a pretty good starting point for telling people where to find you. Here are four classic disasters you avoid by keeping it local.
1. The "Geographic Hallucination"
I once saw a website optimized by a remote team that listed a business as being "conveniently located" near a landmark that was three hours away by car. To an algorithm, 50 miles looks close. To a human in traffic, 50 miles is a day trip. A local team knows that "near" means "walkable," not "in the same province." They save you from the embarrassment of promising convenience and delivering a road trip.
2. The "Slang Salad"
Every city has its own language. There are words for food, for transport, and for "that thingy over there" that only locals know. When an outsider tries to write content for a local audience, it sounds like an alien trying to infiltrate a high school. They use the wrong terms, the wrong spellings, or phrases that no human has uttered since 1950. A local SEO Company Dublin speaks the Queen’s English (or the local variant thereof) fluently, ensuring your content doesn't end up as a meme.
3. The Time Zone Tango
There is a special kind of joy found in waking up at 3 AM to have a conference call with your account manager. Oh wait, no there isn't. It’s miserable. Working with a team in your time zone means you can have a meeting at a normal human hour, likely with coffee involved. It means if your site crashes at noon, they are at their desks, not in deep REM sleep.
4. The "Generic Photo" Fiasco
Nothing says "we are a proud local business" like a stock photo of a smiling family in front of a house that is clearly in Florida. People recognize their own city. If your website is full of generic American mailboxes and palm trees, while you are based in a rainy European capital, people will assume you are a scam. A local team uses real photos of real places. They ground your business in reality.
Conclusion
Save yourself the headaches, the linguistic gymnastics, and the sleep deprivation. Hiring a local team means your marketing makes sense, your location is accurate, and you can actually sleep at night. It’s just common sense, with a side of local charm.
1. The "Geographic Hallucination"
I once saw a website optimized by a remote team that listed a business as being "conveniently located" near a landmark that was three hours away by car. To an algorithm, 50 miles looks close. To a human in traffic, 50 miles is a day trip. A local team knows that "near" means "walkable," not "in the same province." They save you from the embarrassment of promising convenience and delivering a road trip.
2. The "Slang Salad"
Every city has its own language. There are words for food, for transport, and for "that thingy over there" that only locals know. When an outsider tries to write content for a local audience, it sounds like an alien trying to infiltrate a high school. They use the wrong terms, the wrong spellings, or phrases that no human has uttered since 1950. A local SEO Company Dublin speaks the Queen’s English (or the local variant thereof) fluently, ensuring your content doesn't end up as a meme.
3. The Time Zone Tango
There is a special kind of joy found in waking up at 3 AM to have a conference call with your account manager. Oh wait, no there isn't. It’s miserable. Working with a team in your time zone means you can have a meeting at a normal human hour, likely with coffee involved. It means if your site crashes at noon, they are at their desks, not in deep REM sleep.
4. The "Generic Photo" Fiasco
Nothing says "we are a proud local business" like a stock photo of a smiling family in front of a house that is clearly in Florida. People recognize their own city. If your website is full of generic American mailboxes and palm trees, while you are based in a rainy European capital, people will assume you are a scam. A local team uses real photos of real places. They ground your business in reality.
Conclusion
Save yourself the headaches, the linguistic gymnastics, and the sleep deprivation. Hiring a local team means your marketing makes sense, your location is accurate, and you can actually sleep at night. It’s just common sense, with a side of local charm.